About · Paul Wojnicki, PhD

The person you’ll actually work with.

Owlstorm is a studio, and Paul is its architect: twenty-plus years of AI and machine learning, one company founded and sold, and a habit of shipping into places where failure isn’t an option.

Paul Wojnicki, PhD
Paul Wojnicki, PhD Founder & architect · Owlstorm.AI New York City
Skin in the game

He’s run the company

Paul ran a business with his own money on the line. Icy Cools — founded, built from zero, its products on shelves at CVS, Walmart, Amazon, TJ Maxx, and Kroger — was acquired in 2023. Advice lands differently when the person giving it has made payroll.

Where failure isn’t an option

He’s shipped the systems

As CTO of HPI International, he deployed cold-chain blood monitoring across two Chinese hospital systems — end to end, in Mandarin. When the software watches blood, “mostly working” is not a category that exists.

Through Owlstorm, that record now runs to 32+ delivered AI projects across clinical, industrial, and B2B systems.

The teacher

He can explain it

Five years teaching applied AI at Stevens Institute of Technology — 700+ engineers and 50+ startup teams. That standard carries straight into the executive coaching room.

“If I can’t make it clear to you, that’s my failure, not yours.”

How he thinks

Map first, then move fast

He sees the solution space before picking a path: the tradeoffs, the second-order effects, the thing that breaks in month six. Then he moves — requirements to PRD to MVP in weeks, not quarters.

Currently building

Still shipping

ChartFlow Medical / TrendHUD (in pilot), FitChecks, and a bench of agentic systems — built in the open, in production, and current.

See the projects →
Where it started · 2002–2004
“Building AI from raw mathematics is the foundation of how I think about frontier models today.”

Paul’s first machine-learning programs were written at Rutgers in C++, for mammography mass detection — no frameworks, no GPUs, just the math. Twenty years later, that’s still how he reads a model: from the mathematics up.

PhDEngineering
20+Years in AI & ML
32+Delivered AI projects
700+Engineers taught at Stevens
2Hospital systems in production